Online Advertising: How Much Is Too Much?
Advertising is seen today as a crucial tool for a business’s success, but is more advertising always better?
In this article, Erik Sherman explains how too much advertising can actually hurt your business. Sherman states that consumers today are aware of when they are being targeted through a company’s advertising efforts, and the result has been an overwhelming backlash. Although Sherman sees the importance of advertising he believes it’s best used in moderation.
Can you think of a company that has a commercial on TV every two minutes?
Or maybe the add in a magazine that seems to be on every other page?
We all are immersed in the advertising world so too much saturation by one company or individual is NOT a good thing!
Keep in mind when figuring out a marketing strategy when, where and how often to advertise –> think smart!